— Legendary innovator of early DJ techniques and hip-hop stylings set to address 147 International Audio Engineering Society attendees —

New York, NY — In the tradition of bringing the best in audio industry pioneers and luminaries to an international forum of AES Convention attendees, the Audio Engineering Society has announced that music icon and innovator Grandmaster Flash will give the opening-day keynote address, “Evolution of the Beat,” at the AES New York Convention on October 16 at 12:00pm.

Grandmaster Flash is inarguably one of hip-hop’s original innovators. Emerging in the 1970s from the South Bronx in the earliest days of the genre, he manipulated music by placing his fingers on the vinyl, perfecting beat looping, and discovering many of the seminal beats still commonly sampled today. His influence on how music is created has been profound, and it’s no surprise that the New York Times calls him hip-hop’s first virtuoso.

“Hip-hop is unique – an art form that seized upon existing technology and warped its use into a new art form,” says multiple-GRAMMY®-winning producer, engineer, artist and educator Prince Charles Alexander, who will introduce Grandmaster Flash to the AES opening ceremony crowd. “This new genre drove technological innovation, enabling further musical creativity and driving more innovation in a cycle that continues today. AES is delighted that Grandmaster Flash, a pioneer and pacesetter in the hip-hop community, is bringing his unique perspectives to the AES New York opening ceremonies.”

As part of the convention’s Special Events series, this presentation is open to all AES New York attendees, including those with complimentary Exhibits-Plus passes, free when using code “AES19NOW” at online registration checkout. For everything the Convention has to offer, All Access AES New York Advance Registration prices and options are still available, with AES Members and Students receiving significant savings. Find out more about the AES New York Special Events program and register now at aesshow.com