Hard Rock Brings the Excitement of the GRAMMYs to San Francisco

BE A PART OF THE BIGGEST NIGHT IN MUSIC® WITH HARD ROCK CAFE SAN FRANCISCO On Sunday, January 31st, Hard Rock Cafe San Francisco is partnering with The Recording Academy® to bring Music’s Biggest Night® to The Bay Area with

Hard Rock Cafe and The Recording Academy partner to bring the excitement of the music industry’s most highly anticipated night to San Francisco. Hard Rock Cafe San Francisco will be one of several Hard Rock Cafe locations across the country to host official GRAMMY Telecast Viewing Parties.

Hard Rock is also offering fans the chance to attend the 52nd Annual GRAMMY Awards with its “Rock the GRAMMYs” sweepstakes! Consumers can register for a chance to experience the thrill and glamour of Music’s Biggest Night. Visit hardrock.com to enter to win the grand prize: a trip for two to the 52nd Annual GRAMMY Awards on January 31, including round trip airfare, accommodations, two tickets to the GRAMMY Awards and official GRAMMY Celebration after party and spending cash! The sweepstakes is open for entry now through January 15, 2010.

This marks the fourth consecutive year that The Recording Academy has partnered with Hard Rock to host its official GRAMMY Telecast Viewing Parties at select Hard Rock Cafe locations. The partnership has been expanded this year to include public viewing parties at select Hard Rock Cafe locations. Hard Rock will provide food and beverage specials, music activities and more in celebration of the GRAMMY Awards. Guests are encouraged to visit Hardrock.com’s GRAMMY page for participating locations and viewing locations.

In keeping with the longstanding philanthropic commitment and spirit of Hard Rock, and as part of this year’s GRAMMY partnership, Hard Rock will be offering limited-edition co-branded pins with a portion of the proceeds benefiting the GRAMMY Museum, a non-profit organization focusing on educational and public programs featuring films, lectures and special projects. Pins will be available for purchase at select Hard Rock Cafe Rock Shops, online at www.hardrock.comand at the GRAMMY Museum store, www.grammystore.com.

WHAT: Hard Rock Cafe San Francisco Hosts GRAMMY Viewing Party

WHERE: Hard Rock Cafe San Francisco
Pier 39 Beach & Embarcadero St.
San Francisco, CA

WHEN: Sunday, January 31, 2010
7 p.m.

Invitation Only

The 52nd Annual GRAMMY Awards will broadcast live on the CBS Television Network on Sunday, January 31, 2010 (8 p.m. to 11 p.m., ET/PT) from STAPLES Center in Los Angeles.

For further details, please call Hard Rock Cafe San Francisco at 415-956-2013 or visit www.hardrock.com.