Native Instruments launches website for Stems multi-channel audio format

Native Instruments presents Stems with an informative website and a discussion panel at Sónar Barcelona 2015.
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Native Instruments presents Stems with an informative website and a
discussion panel at Sónar Barcelona 2015

Berlin, June 22, 2015 – Native Instruments today announced the public
launch of www.stems-music.com – an informative website for the new
multi-channel audio format for creative DJing and live performance.
Native Instruments chose to mark the occasion with Stems-focused on-site
events at Sónar 2015 in Barcelona.

Already in the run-up to this event, the Stems format has been gathering
considerable momentum. The music community responded highly
enthusiastically to the original Stems announcement in May 2015, and
since then, the list of industry partners who have committed to
supporting Stems – including hundreds of artists and music labels, five
online music stores and seven worldwide digital distributors – has grown
rapidly and constantly. See the attached list of Stems partners for
names and quotes.

The Stems website launch coincided with the pioneering music festival
Sónar 2015 in Barcelona – the ideal setting to showcase the new format.
Moderated by CDR’s Tony Nwachukwu, a Stems roundtable discussion panel
featuring international electronic music figures Carl Craig, Luciano,
and Kerri Chandler, and Infiné label founder Alexander Cazac, explored
the full potential of the new Stems format. Speaking at the event, Kerri
Chandler commented: “Playing with Stems blew my mind. If you can imagine
taking some of your favorite artists and breaking their songs down into
different parts – that is how it works.” Techno stalwart Carl Craig, a
leading supporter of the new Stems format, added: “Not only is Stems
technologically incredible but also it presents an opportunity to
energize music industry revenues.” Speaking on the topic of how Stems
could transform live performances possibilities, Luciano added: “With
Stems, you can start creating things that are out of everyone’s
expectations – and that is when the magic happens.”

Developed by Native Instruments, Stems is an open, multi-channel audio
file format designed for creative DJing and live performance. The new
format introduces the ability to freely interact with a track’s
different musical elements. Each ‘stem’ can be controlled independently
to create instant new mixes, mashups, instrumentals, a cappellas, and more.

A full list of labels, retailers, and distributors, as well as some of
the initial music to be released in the Stems format are attached as
additional press material.

Additional information on Stems is available at:
www.stems-music.com