EASTWEST Releases THE DARK SIDE Virtual Instrument

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40 gig collection of virtual instruments, some dark and eerie, and many which have been purposely—and skillfully!—mangled, distorted, or effected out of all recognition.

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Hollywood, CA (August 16, 2010) – EASTWEST, an industry leader in virtual software instruments has released THE DARK SIDE, created and produced by Doug Rogers and David Fridmann, THE DARK SIDE is the first of its kind: an unconventional, hip and exciting collection of virtual instruments, some dark and eerie, and some which have been purposely—and skillfully!—mangled, distorted, or effected out of all recognition.

THE DARK SIDE provides inspiration for all composers and artists that are looking for unique instruments, designed to work for everything from alternative to symphonic rock, and of course, film, TV, and game music production.

THE DARK SIDE includes a vast, 40 Gigabyte collection, including dark and eerie instruments, and highly processed drums and percussion, basses, guitars, ethnic, keyboard, strings, and effected instruments, all organized into instrumental groups so you can create complete tracks.

Creativity without limits!

"THE DARK SIDE idea came to me when I was mentoring a young alternative group about some demos they sent me. To my ears, the tracks didn't sound tough enough for their intended market, so I told them they needed to toughen up their sound," said Doug Rogers, Founder and Award-Winning Producer at EASTWEST. "I looked around for sounds that could accomplish this and found absolutely nothing, even in our own vast collection. I saw this huge, gaping hole in the market that needed to be filled. Then and there, I decided to make it my next project after my recent pristine orchestral productions, a complete aural turn-around."

Rogers partnered with Grammy Award-Winning record producer David Fridmann, who's unconventional (and successful) work with the likes of MGMT, The Flaming Lips, and Weezer to name a few he had admired. Fridmann's "no rules" style of production was exactly what Rogers was looking for to help produce THE DARK SIDE instruments.

Once they got started, they were like bulls in a china shop: mass aural destruction was the name of the game. They turned traditional instruments into highly processed drums, percussion, basses, guitars, ethnic, keyboards, strings, and FX, all organized into instrument groups for easy audition and recall.

Rogers and Fridmann not only tapped into a wealth of recording and producing experience for THE DARK SIDE, but had the gear to match. Many individual instruments were processed through 5 or 6 effects units, some of the vintage and esoteric tube variety owned by the pair.

THE DARK SIDE more distorted and mangled instruments are intended to be used with cleaner instruments to make them really stand out in a mix, or to disturb the senses. With today's brick-wall limiting, distorted instruments may be the only product trick left to make an instrument stand out in a mix, a successful production technique used often by Radiohead, Muse, Nine Inch Nails, etc.

As the project progressed, they realized the instruments would work for almost every style from alternative to symphonic rock, and THE DARK SIDE name was chosen as a play on words between both styles of music. However, these instruments would be equally at home in Dance, Electronica, and even Hip Hop.

THE DARK SIDE includes EASTWEST's PLAY 2 software, which can operate standalone or as a plug-in inside popular DAW hosts that support VST, Audio Units, and RTAS.

Pricing and Availability
THE DARK SIDE is available for Mac and PC for $395 MSRP. Complete product information, demos, and ordering information is available at www.soundsonline.com/the-dark-side.

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For product photos and press release in MS WORD format, visit: www.musicmarcom.com/EW_081610_TheDarkSide.html.

About EASTWEST
EASTWEST (www.soundsonline.com) has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for more than 22 years, setting the industry standard as the most critically acclaimed soundware developer.

About DOUG ROGERS

Founder and producer Doug Rogers has over 30 years experience in the audio industry and is the recipient of many recording industry awards including "Recording Engineer of the Year." In 1988, he founded EastWest, the most critically acclaimed sound developer in the world, and recipient of over 60 industry awards, more than any other sound developer. His uncompromising approach to quality, and innovative ideas have enabled EastWest to lead the sound-ware business for more than 20 years.

About DAVID FRIDMANN
David Fridmann is an American record producer and musician. He often brings a distinctive, expansive, open sound to the albums he produces. From 1990 onwards, he co-produced all releases by Mercury Rev and The Flaming Lips (with the exception of Transmissions from the Satellite Heart by The Lips). Other bands he has worked with include: Weezer, Saxon Shore, Ammonia, Ed Harcourt, Sparklehorse, Café Tacuba, Elf Power, Mogwai, Thursday, The Delgados, Low, Phantom Planet, Gemma Hayes, Goldrush, Tapes 'n Tapes, Hopewell, Black Moth Super Rainbow, Number Girl, Zazen Boys, Sleater-Kinney, Clap Your Hands Say Yeah, MGMT, OK Go, and Tame Impala.