ARTURIA announces the release of Analog Experience THE FACTORY

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Grenoble, FRANCE – June 10, 2010

ARTURIA announces that “Analog Experience THE FACTORY” is now shipping.

Analog Experience THE FACTORY is the redesigned and enhanced version of “Analog Factory
Experience”. By combining a native software application and a dedicated controller keyboard,
it offers a simple, rich and exciting experience.

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Musicians just need to plug the keyboard via USB and launch the software. From there they can
put their mouse away; everything is easily controllable from the keyboard. As a matter of fact,
the user experience is the same as on a traditional Hardware synthesizer, except that Analog
Experience THE FACTORY brings many more sounds (3500 high quality synthesizer sounds), a
better integration within DAW’s, and all this at a price that is hard to beat.

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Analog Experience THE FACTORY includes a high quality 32-key keyboard controller, with
premium key-action, channel aftertouch and an aluminum frame that is bristling with controls.
Combined to the new MIDI Control Center application, THE FACTORY is child's play to use with
any third-party software or hardware instrument.

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Main Features:

· Hybrid synthesizer based on advanced Software/Hardware combination:

o New Analog Factory 2.5 inside the box
o 32 Universal MIDI keyboard with velocity and channel aftertouch
o Plug and play: the Hardware and Software instantly recognize each other and
offer perfect integration.

· Analog Factory 2.5:

o 3500 synthesizer sounds that have shaped modern music production
o All presets are carefully selected from the Arturia Classic Synths: the Minimoog V,
the Prophet V, the ARP 2600V, the Moog Modular V, the CS-80V and the new
o Smart preset manager: quickly filter the presets to your requirements, by
instrument, type, characteristics.
o Straightforward editing: each preset’s key parameters are accessible to modify
the sounds.
o Full compatibility with major formats and hosts on Mac OS X and Windows XP/
Vista/ 7 (VST, AU, RTAS)

· THE FACTORY keyboard:

o Ultra-thin aluminum and wooden case.
o 32 semi-weighted keys with velocity response and aftertouch.
o Works as a Universal 32-key MIDI keyboard.
o New MIDI control center to set up MIDI integration with any external software or

MSRP: $299 / 249€