As part of a media company, it’s fair to say that advertising is on our minds quite often at Keyboard. Ads help pay our bills of course, but as importantly, the advertising industry is an important source of gigs for spare-bedroom composers who write jingles. In these days of sophisticated viral marketing campaigns, the idea of a jingle may seem quaint and even corny, but for the same reason that most hit songs need a memorable melody, an “ear worm” is still one of the most effective tools for getting people to remember your product--the catchier the better.
So when this video came across our desks, we had to share it with you. YouTuber Grant Woodard mashed up and multitracked 25 of the most recognizable commercial jingles using a Rhodes sound on a digital piano. The kicker is that instead of his fingers, he used the actual products (Coke bottle, Old Spice deodorant stick, and so on) to strike the keys. The counterpoint and harmony is flawless.
Read more about it in the source story from AdWeek.