Sweetwater Enhances Customers' Online Experience


Music Technology Retailer Completes Online Search/Browse Trifecta with Cable Finder, Case Finder, and Guitar Gallery

Fort Wayne, IN, April 26, 2012 — Sweetwater, the third largest music instrument and pro audio retailer in the U.S., has added a third innovative search/browse function to its website www.Sweetwater.com. “Case Finder” now joins “Cable Finder” and “Guitar Gallery,” offering customers beautifully designed, cutting-edge web interfaces, making it easy to find the right case, cable, or guitar.

Sweetwater's innovative, proprietary Case Finder and Cable Finder website features further enhance the Sweetwater customer’s online experience.

Case Finder helps musicians and engineers find the perfect case for their equipment, providing multiple ways to search. Tell Case Finder what product you need a case for, and you'll find every compatible option. Or, tell Case Finder exactly what kind of case you need, and you'll find only the products that meet your requirements. You can even search by case dimensions.

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In three easy steps, Cable Finder helps musicians pick the right cable from thousands of potential products. Just tell Cable Finder what type of connections you need, and the appropriate length, and search results will provide only the cables that meet your needs.

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Sweetwater's Guitar Gallery, the first of its kind in the industry, brings the guitar showroom experience to the web. Sweetwater photographs hundreds of guitars every week before they are inspected and put into inventory, allowing customers to browse in-stock guitars through high-definition photos of each individual guitar and case. Guitar Gallery even allows customers to purchase a specific guitar by serial number. 

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