BURLINGTON, MA—June 9, 2011— Avid® (NASDAQ: AVID), today announced the release of its first application for the Apple iPad mobile device—Avid Scorch®, available on the App Store. Customers can now practice, perform and purchase their favorite sheet music on the go with an application that transforms an iPad into an interactive score library, music stand and sheet music store. Powered by Avid’s market-leading Sibelius® music notation software engine, Avid Scorch is the first sheet music app to offer a rich, interactive experience that makes scores easy to learn and play. Scorch also offers unparalleled access to the most popular sheet music through an in-app store with more than 150,000 premium titles available from world-class publishers.
Musicians, music teachers and students will enjoy features in Scorch,including:
* Interactive Learning and Performance: Musicians can easily learn songs or adapt them to their instrument by transposing a score, changing instruments, or converting to and from guitar tab—then give a great performance using Music Stand mode, which offers a full display of the sheet music on the iPad. Users can also see the score played on the Keyboard display, hear music played back and speed it up or slow it down.
* Portable, Expandable Music Collection: Using the app, customers can purchase and download more than 150,000 scores available from Hal Leonard and Music Sales. The Scorch app also eliminates the need to carry folders full of paper and music books by making it easy to add Sibelius and Sibelius First scores to the iPad.
* Sleek Interface: It’s easy to manipulate and play back scores with a simple touch-enabled interface. Music is easy to view, regardless of size, through impressive display clarity and functionality, including the ability to select from a variety of paper textures and font choices. Users can also take advantage of Music Stand mode to devote the entire display to the sheet music and turn pages quickly, allowing musicians to stay in the moment.
“We’re certain our customers will be excited to use Scorch, an innovative iPad application, to purchase, practice and perform sheet music wherever they go,” said Tanguy Leborgne, Vice President, Creative Enthusiasts Products and Solutions at Avid. “We’re focused on using our industry-leading technology in exciting new ways so musicians, teachers, students -- all creative people -- can achieve their artistic vision.”
What Users are Saying:
“Having access to all of my Sibelius files as well as being able to manipulate them on my iPad is simply fantastic. Who needs a laptop when Scorch's great sound set and playback capabilities have made my Sibelius library truly portable and useful on the go,” said Doug LeBow, Producer, Composer, Arranger; Disney English
“I have found Scorch to be an excellent companion to Sibelius. With Scorch, I no longer have to worry about dragging out my laptop to view scores. I have even used Scorch while performing live with various ensembles. Who needs to drag out a pile of paper? I turn on my tablet and it’s all there—no digging required,” commented John Wales, Owner, Spotlight Music Inc.
“It is invaluable to me to be able to use Scorch to direct from the iPad in a club setting where there simply isn't enough space to have a conductor's music stand with 11x 17 scores. If a musician has a question about their part I can easily zoom into the Scorch file, find the specific passage and get them back on track in no time. Thank you Avid for making it possible to have my entire Sibelius score collection at my fingertips,” said David O'Rourke, Jazz Guitarist, Arranger, Bandleader.
Pricing and Availability
The Avid Scorch app is available worldwide today from the App Store for a limited-time introductory price of $4.99. On July 31, 2011 the price will increase to $7.99.
All prices listed are USD. For more information, please visit www.avid.com/scorch.