Antares Marketing Department Fails to Come Up with a Catchy Promo Theme
(Scotts Valley, CA, August 1, 2011) -- Antares Audio Technologies today announced that during the month of August, Auto-Tune EFX, their most affordable tool for genuine Auto-Tune pitch correction and creating the iconic Auto-Tune Vocal Effect, will be available at Antares dealers for an estimated street price in the USA of $49.00 - over 60% off its regular MSRP in the USA of $129.00.
At the same time, they announced the total failure of the Antares marketing department to come up with a catchy hook for the promotion. Given the time of year, the not-unexpected suggestion of a "Back to School Sale!" was rejected when it was pointed out that, statistically, a majority of Antares' customers were actually no longer in school. Undeterred, the geography-challenged marketeers returned with a "Beat the Heat Sale!", only to retreat, crestfallen, at the revelation that in the Southern Hemisphere, it's currently winter.
In the end, it was decided just to point out that for the next month, musicians could get all the power and ease-of-use of genuine Auto-Tune EFX and save a (metaphorical) boatload of money in the process.
"......," said Marco Alpert, Antares VP of Marketing, who could not be located for comment.