The Wire



by Music Marcom
10/01/2017

Hollywood, CA - The EastWest MIDI Guitar Series has been announced as a nominee for the 33rd Annual NAMM Technical Excellence & Creativity (TEC) Awards in the category of Outstanding Technical Achievement for Music Instrument Software. Presented by The NAMM Foundation, The NAMM TEC Awards are bestowed annually in celebration of the pro audio community by recognizing the individuals, companies and technical innovations behind today's sound recordings, live performances, films, television, video games and other media.

"The EastWest MIDI Guitar Series opens up a whole new world for guitar players who have been waiting for technology allowing them to use their guitar like a synth without having to compromise playability or sound quality. It's a break-through technology, and we are honored to be nominated for this innovation," says EastWest producer Doug Rogers.

By teaming up with Fishman, maker of the multi-award winning TriplePlay Wireless MIDI Guitar Controller, EastWest was able to develop a series of virtual instruments specifically for MIDI guitarists, optimized and designed to take advantage of the complex and unique waveforms produced by a guitar's vibrating strings. Currently, the company offers five volumes: Orchestra, Ethnic & Voices, Soundscapes, Guitar & Bass, and Keys & Percussion.

The NAMM TEC Awards will be held in conjunction with The NAMM Show on Saturday, January 27 in Anaheim, California. The event begins with a reception at 6:00 p.m. followed by the awards ceremony at 7:00 p.m. Event tickets will be available for purchase in late September by visiting www.tecawards.org. A variety of event sponsorships are also available by visiting https://www.tecawards.org/sponsorship-opportunities

About EastWest:

EastWest (www.soundsonline.com) has been dedicated to perpetual innovation and uncompromising quality of Sample Libraries and Virtual Instruments for more than 29 years, setting the industry standard as the most critically acclaimed sound developer. Find more about EastWest at soundsonline.com.

About the TEC Awards

Presented annually by the NAMM Foundation during The NAMM Show, The NAMM TEC Awards recognize the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and other media in 31 Technical and Creative Achievement Categories. The Les Paul Award is given at the event in tribute to musical artists and others whose work has exemplified the creative application of audio technology. Through its Hall of Fame, The TEC Awards also honors the pioneers of audio technology and the music industry's most accomplished producers and audio technicians. The NAMM Foundation's TECnology Hall of Fame celebrates innovations and ground breaking technical achievements of the past. For more information, visit www.tecawards.org

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.

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