BUENA PARK, Calif., December 3, 2013
–Yamaha today announced
a new partnership with Playground Sessions, the award-winning
interactive keyboard software co-created by music legend Quincy Jones.
The companies’ partnership demonstrates a shared desire to
increase access to high-quality and engaging music education for
aspiring pianists in the U.S.
Yamaha will include a free trial version of Playground Sessions
software in the latest edition of its Yamaha Survival Kit, a keyboard
add-on pack designed to enrich players’ experiences with their new
instruments. People who purchase Survival Kits, which
also provide power adapter, foot switch/pedal and stereo headphone
accessories, as well as 1-year warranty extensions, can use the
Playground Sessions software to learn to play their favorite music with
their computer right away. Additionally, anyone who buys
the software from PlaygroundSessions.com can purchase Yamaha keyboards
and the software together at a special price.
“Playground Sessions is a turnkey way for a beginning player to
instantly interact with their new keyboard as soon as it arrives in
their home. The ability to learn popular songs from their favorite
artists is a strong incentive,” said John Shalhoup,
Chief Marketing Director, Yamaha Corporation of America. “Yamaha sees
this partnership as a natural fit, as we both strongly believe in the
power of playing music, and are committed to finding innovative ways to
get more people playing.”
Sessions is an innovative music software program that teaches you how
to play the piano and keyboard using popular songs, gaming elements, and
Adaptable for all skill levels, Playground Sessions’ iTunes-like
library features songs from artists such as The Beatles, Beyoncé, Queen
and Alicia Keys. Users follow interactive video tutorials taught by
YouTube piano sensation David Sides, whose videos
have nearly 200 million views. Playground
Sessions has revolutionized sheet music by developing a real-time
feedback notation engine that alerts players right away to which keys
they’ve played correctly and incorrectly.
Data from the notation engine enables scoring, leaderboards,
badges and rewards to keep users engaged, having fun and, most
importantly, learning to play.
Yamaha, in addition to being the leading manufacturer of
keyboards and other musical instruments, has demonstrated a
long-standing commitment to music education. For over 50 years, more
than 6 million students in 40 countries have studied at Yamaha Music
Schools, which foster a love of music in people of all ages. Yamaha
also offers an array of programs implemented at public and private
schools, as well as through its large dealer network, including the
Keyboard Encounters program, which uses best-in-class
methods and technology to facilitate both teaching and learning.
“Yamaha has set the standard in musical instruments for many
years and shares Playground Session's commitment to music education.
This is why I’m so thrilled to be working together,” said Quincy Jones.
“By combining Playground Sessions’ technological
innovation toward learning with Yamaha’s leadership in keyboards, we
can truly inspire a new generation of musicians.”
“Yamaha shares Playground Sessions’ enthusiasm to make learning
as much fun as playing,” said Playground Sessions CEO and co-founder
Chris Vance. “Together, Yamaha and Playground Sessions will bring piano
lessons to many more people in a way that fits
with their digital lifestyles.”
The Yamaha Survival Kits with the Playground Sessions sampler is
currently available at authorized Yamaha keyboard dealers for MSRP
$49.00. Each kit contains a card with a promotion code that allows
players to sample Playground Sessions’ songs and music
theory Bootcamp lessons at Rookie, Intermediate and Advanced levels.
Playground Sessions’ membership options allow players to save on
individual songs and the Bootcamp music theory lessons by joining on a
yearly or quarterly basis at $9.99 or $14.99 per month, respectively.
More advanced players can purchase lessons,
songs and the revolutionary interactive sheet music a la carte.
Playground Sessions is compatible with any MIDI or USB keyboard and can be purchased at
or at Guitar Center locations throughout the U.S.
For more information on the Yamaha Survival Kit, which includes a
free trial version of Playground Sessions software, please visit