January 31, 2014, Lafayette, Calif.
– The Women’s International Music Network (the WiMN) hosted the second
annual She Rocks Awards on the morning of Friday, January 24th, during
the 2014 NAMM show. Taking place at the Anaheim
Marriott Hotel, the event brought together a packed room of industry
professionals, music icons, artists, fans, media and more to pay tribute
to women who display leadership and stand out within the music
Left to right: Dinah Gretsch, Robin Walenta, Maricela "MJ" Juarez, Beth Marlis, WiMN-founder Laura B. Whitmore, Sheila E., Janie L. Hendrix, Gaby Moreno, and Malina Moye.
The She Rocks Awards opened with an impressive performance from newcomers
The Command Sisters. Comprised of 15-year-old Sarah and
18-year-old Charlotte Command, the duo’s soaring vocals and
beyond-their-years musicality set the perfect tone for the event.
WiMN founder and She Rocks Awards producer Laura B. Whitmore
welcomed the crowd. “The world needs to know that there are women out
there making a difference in the music industry,” she shared. “I am
thrilled to recognize
these deserving musicians, educators, and industry leaders.”
First recognized was “Champion Award”-winner Beth Marlis.
As a senior guitar faculty member and Vice President at Musicians
Institute, Marlis has become a leader in the world of contemporary music
Robin Walenta was welcomed to the stage next to receive the
“Endurance Award.” Walenta is President and CEO of West Music Company,
one of the nation’s largest music retailers, and is the also first woman
to serve on NAMM’s Executive Committee. Following
Walenta, celebrated Seymour Duncan “pickup winder to the stars” Maricela “MJ” Juarez was presented with the “Legend Award.”
Latin American singer/songwriter Gaby Moreno
was recognized with the “Inspire Award.” This Latin GRAMMY-winning
artist has charmed audiences all over the world, and brought her
highly-talented band to the She Rocks Awards
stage to deliver an uplifting set Latin-flavored tunes which showcased
Moreno’s boundless voice.
Industry veteran Dinah Gretsch was
honored with the “Vision Award.” As Executive Vice President and CFO of
the iconic Gretsch Company, Mrs. Gretsch spoke of her passion for
supporting music programs in schools. “Mad Skills
Award” recipient Janie L. Hendrix was recognized for her efforts
in preserving, promoting and protecting the musical legacy of her
brother, the late Jimi Hendrix.
“Icon Award” winner Sheila E. was
welcomed to the stage next. Sheila was recognized for being a role model
for young female musicians all over the world, in addition to her
tremendous success as a world-class percussionist.
“Some people say ‘you play good for a girl,’” said Escovedo. “That’s
not really the case. It just so happens that we’re all great musicians,
we just happen to be female.”
Closing performer Malina Moye was
surprised with the “Next Generation Award.” A modern day renaissance
woman, Moye has carved her own lane in today’s music scene as one of the
few artists able to straddle both Rock and Soul
genres. Bringing the She Rocks Awards to a close, Moye and her band
brought down the house with a rollicking Hendrix-tribute of “Foxy Lady.”
The She Rocks Awards was filmed for an
upcoming TV special. The production team also captured footage
throughout the NAMM show, shooting exclusive gear demos as well as
groundbreaking performances and interviews by emerging and
well-known female artists of all genres.
For the first time, the She Rocks Awards featured a silent auction with items graciously donated by
Audiofly, Berklee College of Music, Audio Technica, Dean Markley USA,
Guitar World, Avid, and the Experience Hendrix Foundation. A portion of the silent auction and ticket sales proceeds will benefit the
Girls Rock Camp Alliance, aiding the organization in empowering girls and women in Girls Rock Camp programs throughout the world.
The WiMN would like to acknowledge the support from the following generous She Rocks Awards sponsors:
Zildjian, Remo, Seymour Duncan, Dean Markley USA,
Peavey Electronics, Guitar Center, DW, the Hit Like A Girl competition, as well as
NewBay Media and their publications Guitar World, Guitar Player,
Acoustic Nation, Bass Player, Electronic Musician and