Berlin, June 26th, 2009 - Native Instruments has just launched a new
online presence that provides many benefits to its users. Comprehensive
media content and advanced navigation concepts make it easy for visitors
to find relevant information on producer, DJ and guitar products, and
use the various services on the expansive NI site.
With over 700,000 unique visitors and 7,000,000 page views per month,
the Native Instruments website is one of the most frequented online
destinations in the musical instruments market. Designed and developed
in collaboration with leading design agency Pixelpark, the new homepage
is built on state-of-the-art web design paradigms and represents the
increased focus on online resources in the industry.
The new NI website provides clear, concise product information through a
wealth of rich-media content that includes comprehensive video
tutorials, 360° hardware displays, and extensive image and audio
galleries. All material is easily accessible through a central and
highly functional stage area, and a sophisticated interactive "Product
Finder" allows visitors to browse the extensive NI product portfolio in
an especially efficient way.
To accommodate the different audiences of NI products even better, the
new website also offers an innovative "Line Filter" that can narrow down
the available topics to show only producer, DJ or guitar-related items,
depending on the personal preference of the user.
"Online has clearly become the central communication tool for our
customers," says Pablo La Rosa, International Marketing Director at
Native Instruments. "Strongly favoring internet channels over
traditional avenues like tradeshows has proven to be the right approach
for us, and the innovative feature set of our new website is just one
more step towards further expanding the online resources for our users."
The new site is at www.native-instruments-com