[Editor's note: This press release came through Keyboard's email inbox this morning. We reached both the band and Warner Bros., both of whom only responded, "No comment!" This, on top of rumors of them playing at the 2010 Winter Olympics, has fueled many die-hard fans' ire that DEVO may have themselves devolved, becoming, and we quote, "corporate sell-outs." Below is the press release in its entirety. Keyboard will continue to investigate this story, and give you news as it breaks.]
Hello. Over thirty years ago De-evolution was an idea that many people seriously questioned.
The De-evolution band, otherwise known as DEVO, was met with skepticism as we tried
to spread the word. We soldiered on and achieved success but never quite reached the
mountaintop.
However, today everyone seems to agree De-evolution is real. That’s great news! We are
pleased to be part of that new reality as we announce our partnership with Warner Bros.
Records. Together with them and an award-winning advertising agency, we will now fulfill
the promise of a journey that has delivered us smack into the 21st century. The new union
will enable us to finally put the “Inc” back into DEVO Inc.
Look for DEVO to penetrate every nook and cranny of our technologically advanced pop
culture in the coming year. With an arsenal of new songs, videos, fashions, apps, toys,
games, live performances and more we will reach out to create something for everybody.
DEVO will, together with our corporate partners, keep fighting the good fight to spread the
Devolutionary message across the globe.
We said it long ago and now we must repeat: “Duty Now for the Future”
It’s now or never because Later Is Now!