- New TASCAM Professional Software brand will also be created to handle publishing, support, and promotion -
Massachusetts, USA; Nashville, Tennessee, USA; and Tokyo, Japan –
September 23, 2013 – Gibson Brands, the number one company in music and
sound, has entered into a letter of intent
with Roland Corporation and Cakewalk, Inc. for Gibson to acquire
Cakewalk pursuant to definitive acquisition agreements to be negotiated
by the parties. According to Gibson Brands Chairman and CEO Henry
Juszkiewicz, “If imitation is the sincerest form of flattery,
Cakewalk must be very flattered that so many of their innovations have
become industry standards. As an addition to the Gibson Pro Audio Group,
Cakewalk will enhance their flagship professional products, pursue
provocative R&D initiatives, and continue to
serve the needs of musicians and producers world-wide.”
the closing of the proposed acquisition, a new brand, TASCAM
Professional Software, will be created to support, promote, and publish
Cakewalk’s current and future professional products.
Cakewalk President Michael Hoover notes, “The world’s most iconic
guitar, Gibson’s Les Paul, bears the name of the inventor of multitrack
recording—and TASCAM launched a musical revolution by bringing
multitrack recording to the masses. The combination will
make a fitting home for products developed by Cakewalk.” TASCAM
President Yuji Hanabusa states, “The future of recording is an
intelligent, intuitive combination of both hardware and software.
Cakewalk and TASCAM will have the power to realize this future.”
Cakewalk staff and headquarters will remain in Boston as an independent
division. Juszkiewicz concludes, “This isn’t just about wanting to
acquire Cakewalk’s respected product line. We’re
equally excited about what Cakewalk’s R&D labs are developing for
current Cakewalk fans—as well as those who are about to become Cakewalk
FAQ: Gibson Brands Announces Intention to Acquire Cakewalk Inc.
Why would a guitar company want to acquire Cakewalk?
Brands encompasses not only Gibson guitars, but also high-end consumer
electronics (Onkyo, TEAC) and pro audio (TASCAM, KRK, Stanton, and
Cerwin Vega). Cakewalk will be a vital part
of the pro audio group.
Will the name Cakewalk be retained?
will transition to the name Cakewalk Development to underscore the
emphasis on R&D and new product development, but a new brand, TASCAM
Professional Software, will be created to support,
promote, and publish Cakewalk’s professional line of products. As
TASCAM is the company that launched a revolution in recording, the
pairing with Cakewalk is a natural.
Will SONAR continue to be developed?
course! As a market and technology leader with many industry firsts,
SONAR will be the flagship product of TASCAM Professional Software. The
program will continue to innovate in exciting,
unique, and even surprising ways.
Who will handle technical support and questions about the program?
Cakewalk will continue to handle customer support and questions.
Will Cakewalk develop a Mac version of SONAR?
musicians already run SONAR on the Mac using Boot Camp and various
other solutions, so there are no plans for a Mac version at this time.
However, Mac and iOS support for other products
will play an important part in Cakewalk’s future.
What will happen with Cakewalk’s consumer-oriented software, like Music Creator?
has been developing a family of extremely exciting consumer-oriented
products, and now has the resources to bring these to market in parallel
with the company’s professional software.
We plan to continue branding them as Cakewalk products to differentiate
them from our professional products.
Will Cakewalk be absorbed physically into Gibson or TASCAM?
Cakewalk will retain its offices in Boston, its current staff, its
management, and its highly popular web site. Gibson Brands wanted to
acquire Cakewalk because of its people, not just
the products they’ve created.
Can we expect to see Cakewalk’s software expertise in products from other Gibson Brands?
One of the main strengths of Gibson Brands is the constant dialog among
its divisions. As just one example, the possibilities of combining
TASCAM’s leadership in professional audio hardware
with Cakewalk’s industry-leading software are virtually unlimited.
Will there be additional new products?
addition to continuing the great work they’ve done in the past, we
believe there are new areas where Cakewalk can apply their expertise,
leading to exciting new products for current Cakewalk
fans as well as those who are about to become Cakewalk fans.