Day 2 of NAMM was bookended by Yamaha's dealer breakfast (beginning at 7:30 in the morning--folks who sell musical instruments for a living can't and don't keep musician hours) and Hammond's 80th Anniversary celebration that evening. At the former, one observes just how much effort and research Yamaha puts into educating its dealers--big chains and mom-n-pops alike--about e-commerce, emerging market trends, and the level of customer service necessary in today's world of superabundant online shopping choices. The presentations are impressively rich with data and concrete things dealers can do

How many keyboards do you take to the gig?
 Four or more

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